Know where you stand. Before you invest.
An independent strategic analysis that looks at your brand, your offering and your communication as a whole. So you can see what needs to be resolved before you take the next steps.
2–3 weeks · €6,500 net
For marketing and brand leaders · Managing directors · Founders
When a decision is due and the direction is still open.
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01
Change is on the horizon.
Before a relaunch, rebrand or change of direction, it should first be clear what role the brand is meant to play in future.
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02
The offering has become more complex.
New services or products have been added. The open question is how portfolio and value proposition can fit together clearly again.
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03
Differentiation has become blurred.
Target audiences have shifted or expanded. Before investing in sales, it should be clear who the company is for and what sets it apart.
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04
A shared direction is missing.
Teams are setting different priorities, and identity, user experience and communication are drifting apart. The next decisions need a shared basis.
A solid basis for your next decisions.
What the analysis reveals
- Where ambition and actual decisions do not match.
- Which strategic assumptions have not yet been resolved.
- Which questions need to be answered first.
- What can already be tackled and what should wait for clarity.
The next measure isn't always what's missing. Sometimes it's the settled decision it should build on. The assessment is not a complete brand strategy, but a sound basis for these decisions.
Illustrative example
Everything in one dossier, plus a conversation.
The strategy dossier sets out the diagnosis and recommendations in a clear, traceable way, so you can make the case for decisions internally and keep working with your team on your own. In a personal closing conversation, we go through the findings together.
- Starting point and key question
- Status review: strengths, contradictions, potential
- Strategic diagnosis: three to five key findings
- Prioritised recommendations
- Next decisions to be made
A clear view of the whole.
The methodological basis of the assessment is my Brand Compass. It treats the brand as a connected system of orientation, from its role and strategic direction to the decisions about offering, positioning, communication and customer experience.
This makes the relationships and contradictions between strategic ambition and actual decisions visible. Priorities can then be derived from them, rather than judging individual measures in isolation.
How we work together.
A clearly structured process with two joint conversations and focused, independent analysis in between.
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Conversation01
Kick-off & scoping
In a joint conversation, we clarify your starting point, the decisions ahead and the central questions for the analysis.
Video call · approx. 60 minutes
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Asynchronous02
Information gathering
After the kick-off, you receive a targeted request list and provide the relevant documents and information.
Asynchronous · by you
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Asynchronous03
Strategic analysis
I examine the existing groundwork using the Brand Compass, identify strategic contradictions and derive priorities and options for action.
Independent analysis · asynchronous
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Conversation04
Dossier & closing conversation
You receive a strategy dossier with findings, priorities and recommendations. In the closing conversation, we clarify the implications and next steps.
Strategy dossier + video call · approx. 60 minutes
Good to know
Little coordination effort
Two fixed conversations. In between, we work together largely asynchronously, without additional workshops or alignment rounds.
A clear timeframe
The analysis usually takes two to three weeks from the point at which all agreed information has been provided.
A clear scope. A fixed price.
- Fixed fee
- €6,500net
- Timeframe
- 2–3 weeksonce all agreed information has been provided
Included in the fixed fee
- 01
Strategic scoping
Clarifying one central question and defining the scope of the analysis.
- 02
Analysis of the current situation
A targeted request for and review of relevant documents, followed by a strategic analysis using the Brand Compass for one brand and one clearly defined area of the offer, such as a product or service line.
- 03
Strategic dossier
Three to five key findings with traceable conclusions, priorities and recommendations.
- 04
Joint review
Kick-off and closing conversation of approx. 60 minutes each. In the closing conversation, we discuss the results, their implications and next steps.
Deliberately not part of the format
- Full brand development or a fully developed brand strategy
- Execution and implementation of the recommendations
- Additional workshops or unlimited feedback rounds
- Primary research such as customer interviews or surveys
For questions that go beyond this scope, I am happy to prepare an individual proposal.
The perspective behind the analysis
I question not only what companies communicate, but also the decisions behind it.
I've worked with brands and communication for 20 years. Today, I draw on that experience to uncover strategic contradictions and help inform better decisions.
Tell me about your situation.
A few sentences about your company and the decision you're facing are enough. I'll reply personally by email so we can determine whether the Strategic Assessment is the right fit. We'll only arrange a call if it's useful and works for you.
Helpful details
- 1What your company offers and who it serves
- 2What decision you're facing
- 3What you've already planned or tried
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